Israeli teenagers are often the real ones who decide what to buy with the family budget. Teenagers spend a lot of money on food and drink as well as clothing, cosmetics and entertainment.

Why is this happening? The main reason is the influence the media has on us (like as on TV, the Internet and magazines). Advertisers know how much influence the media has and use it to lure kids to buy stuff (or get their parents to buy them). It's so hard to resist the temptations when the ads are everywhere and make the products seem so attractive.

Teenagers have to start being aware of the tricks advertisers use, to think before they spend money, to compare prices and to better understand the value of money (and how hard their parents worked for their paychecks).

Teenagers have a lot of pocket power so they need to become wise consumers.